Agency news you need week of April 8

Lenovo picks Assembly for media AOR

Stagwell’s media agency Assembly has gained international media company of record obligations for technological innovation enterprise Lenovo. The agency will handle media for Lenovo’s customers, industrial and little and medium sized business enterprise segments on a world wide scale, such as North The us, Europe, the Middle East, Africa, and Latin The usa. 

Lenovo brought the agency on to fortify its audience-centric and perception-led media technique. It also wants to target on facts convergence, general performance measurement and technological know-how to greatly enhance internet marketing usefulness, the company explained.  

This is the hottest get for Assembly this 12 months, which snagged media AOR assignments for Atlantic Broadband (the eighth-premier U.S. cable and net provider) and ConEdison, the two alongside Stagwell siblings.

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Republica Havas hires new main imaginative officer

Republica Havas has introduced on Tony Waissmann as its chief creative officer. The part was formerly held by co-founder Luis Casamayor, who has been named artistic chairman. 

Waissmann will be going to Miami from Buenos Aires to direct the agency’s resourceful business. In Latin The usa he was main imaginative officer at HOY by Havas, a artistic agency in LatAm with places of work in Argentina, Colombia and Mexico. Prior to doing work with Havas, he was the director for Underground, a college for creatives launched in 2001 with offices in Argentina, Uruguay, Colombia, Peru and Mexico.

This is the newest new employ the service of for Republica Havas, which brought on Catarina Gonçalves as main strategy officer in February. She will oversee the agency’s technique, analysis, facts and analytics, and content and social media methods.

Just briefly 

David&Goliath won agency of document for San Diego Zoo Wildlife Alliance, an worldwide, nonprofit conservation corporation. The alliance operates the San Diego Zoo and the San Diego Zoo Safari Park. The agency’s first perform for the brand name will centre around the San Diego Zoo Safari Park’s 50th anniversary and is at present slated to launch in Could. 

Dagger named Christofer Peterson as its initial-ever chief folks officer. Prior to her new purpose, she was senior VP of people and culture at the agency. Peterson joined Dagger in 2020 just after operating at Hearts & Science.  

Retail store PacSun has tapped Tinuiti as its media company of document. The impartial overall performance promoting business will be using a “funnel-media” method to additional greatly enhance the brand’s presence, the company said. Tinuti will oversee analytics, imaginative system, display screen, paid look for, compensated social and shoppable media. 

The Promotion Corridor of Fame  is having area on April 26 at Cipriani Wall Street, for the duration of which the American Promotion Federation will induct 8 men and women into the Advertising and marketing Hall of Fame. The honorees are Annie Leibovitz, photographer Nina DiSesa, previous chairman and main resourceful officer, McCann Richard Edelman, CEO, Edelman Judy McGrath, previous chairman and CEO, MTV Networks Wenda Harris Millard, vice chairman, MediaLink J. Melvin Muse, founder and chairman emeritus, Muse Communications Andrew Robertson, president and CEO, BBDO Around the world and Michael Roth, retired chairman and CEO, The Interpublic Team.