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In a research by Content material Advertising and marketing Institute and MarketingProfs , 89 % of business-to-business entrepreneurs and 86 percent of business-to-shopper marketers are utilizing content marketing in 2017. Sooner Time to Market: You’ll be able to prototype, check, and get products to market quickly as a substitute of contending with the lengthy conventional retail gross sales cycle that requires locked-down product improvement far forward of order and supply.