The boss of famous Welsh gold brand Clogau says he is “saddened” after a Twitter post from a band saying they had been left out of pocket following an advertising campaign. Last year art rock group HMS Morris recorded ‘Dawel Nos’ for the Clogau Christmas advert in a campaign organised by Cardiff based Studio Tri Ltd, trading as S3 Advertising.
But Studio Tri went into administration in December after being hit hard by the pandemic. Leonard Curtis were appointed as administrator and released a statement of affairs saying it is “unlikely” there will be sufficient funds to pay unsecured creditors. Clogau said they had paid their bill for the campaign.
This week HMS Morris tweeted about being left out of pocket. They said: “Here’s a long tweet that we feel we have to post, sadly. Back in October we were approached to record a version of ‘Dawel Nos’ for the @Clogau Christmas advert.
“We did it, it was aired and everyone was happy. A few months on and we’ve not been paid – a total of £4500.”
They went on to say they were informed in January that the advertising company had gone into administration and they would be left “at the bottom of the pile”. They added: “That £4500 would have covered a large chunk of our next album’s campaign, I guess that’s not a lot of money for many but for us, it’s massive.”
The band said they had tried to contact Clogau, based in Bodelwyddan. In a later post they thanked everyone for their support following the initial tweet.
North Wales Live contacted Clogau and boss Ben Roberts said: “We’re aware and saddened by social media posts relating to past marketing campaigns that we’ve run in conjunction with S3 Advertising. Currently, we’re waiting for the proper legal process to conclude to understand the full impact of S3’s administration and throughout this period we’re maintaining dialogue with various suppliers that have been negatively impacted. Our upcoming summer campaign will feature content that has been created by some of these organisations as we continue to work with them wherever possible.”