CNN Removes ‘Squeezeback’ Ads From Ukraine Invasion Coverage Following Online Outcry
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CNN has removed “squeezeback” advertisements from its ongoing coverage of Russia’s Ukraine invasion, right after the jarring juxtaposition of carefree advertising messages along with somber photos of Ukraine underneath siege sparked an on the web outcry earlier in the working day.
A number of Twitter people commenced noticing that rather of chopping absent for its promotion breaks as usual, CNN was functioning break up-screen adverts alongside its continuing protection, which led to what we’ll charitably contact blended messaging. All those bundled an Applebee’s place celebrating “a minimal bit of hen fried” and “cold beer on a Friday night time,” as effectively as an ad for Sandals Resorts, established to Bob Marley’s “Three Minor Birds,” which includes the lyrics, “Don’t fear ‘bout a factor/Induce every single minor matter gonna be all appropriate!”
— Megan (@MeganMakinMoney) February 24, 2022
Among those people weighing in about the awkward adverts was Keith Olbermann, who tweeted, “Death from the skies … sponsored by @applebees.”
Dying from the skies…sponsored by @applebees https://t.co/DZrjHX3aXy
— Keith Olbermann (@KeithOlbermann) February 24, 2022
These places will no lengthier be jogging, a WarnerMedia spokeperson told Adweek/TVNewser: “Squeezeback adverts have been eradicated from the protection.”
“Squeezeback” adverts, which lessen the dimension of advertisement to allow for information to operate all over it, have been utilised for several years, as a way to hold audiences from modifying the channel to view other protection all through advert breaks. But as today proved, they can also backfire beneath selected instances.
