G/O Media plans to follow Quartz playbook

G/O Media, which not too long ago acquired business news website Quartz, plans to shift its working model to be much more like its recent acquisition, reports Mark Stenberg of Adweek.

Stenberg reviews, “But Quartz employees should not be involved about the dilution of their enterprise society or mission, Spanfeller mentioned. If anything, rather than renovate Quartz to resemble a standard G/O Media home, the business aims to evolve its present-day portfolio to more closely resemble Quartz.

“Since launching G/O Media, Terrific Hill Ventures has sought to professionalize the running a blog that at the time outlined its titles, including the previous Gawker Media web sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and substantial-stage assessment, signifies the way in which G/O Media aims to increase, according to Spanfeller.

“In that vein, the firm has no ideas to substantially adjust the Quartz web-site, outside of possibly diminishing the marketing of its Every day Brief newsletter. But, supplied the advert-load typical to G/O Media qualities and the best objective of the acquisition, the enterprise publisher will probable see an uptick in programmatic advertisement placements, Shah mentioned.

“The media corporation also hopes to use the quality audience of enterprise professionals that Quartz draws in to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and car-concentrated Jalopnik could provide them with incremental achieve.”

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