GTCR and Dreamscape Announce Strategic Investment in SQAD

Leaders Strategy™ Investment decision to Assist Expansion of Details-Driven Promotion Software

CHICAGO, April 26, 2022 /PRNewswire/ — GTCR, a main private fairness agency established in 1980, declared these days that it has built a strategic financial commitment in SQAD LLC (“SQAD”), the advertising and marketing investigate, analytics, and media setting up computer software company, via GTCR’s portfolio corporation Dreamscape, Inc. (“Dreamscape”), a partnership with promoting engineering veterans Scott Knoll, David Hahn and Michael Iantosca. Economic particulars of the transaction were being not disclosed. As component of the transaction, SQAD’s Main Government Officer, Marc Krigsman, will step down and Mr. Knoll will presume that situation.

SQAD is a service provider of dynamic application and data answers for advertisers, agencies and makes for media preparing methods. These equipment, used by some of the largest advertisers and publishers in the earth around the previous 40 decades, involve SQAD’s MediaCosts benchmarking platform, which has processed more than $1 trillion in actual transaction ad charges from advertising devices of document, its MediaTools option, which delivers advertisers with a foremost media organizing software program instrument, and its MediaLogic audience analytics analysis device. This close-to-conclusion option allows shoppers to develop and deploy media strategies across community, area, & cable tv, radio, out of dwelling and world-wide-web channels that are informed by revolutionary research, evaluation, scheduling, management, and reporting insights.

“We are exceptionally thrilled to make this expense in SQAD along with GTCR,” reported Mr. Knoll. “SQAD helps a significant variety of the premier advertisers in the globe system their media and we basically believe that that this perform is crucial to the good results of these companies, particularly in a dynamic media landscape. The abilities and resources that Dreamscape and GTCR will carry to this financial commitment will aid SQAD innovate and keep on to produce actionable details in all digital formats and getting and offering platforms. Marc and his group have accomplished a terrific career and we search ahead to functioning with the SQAD group to broaden the scope and performance of its answers to even more help its buyers.”

Headquartered in Salt Lake Metropolis, UT, Dreamscape was founded in May perhaps 2020 as a partnership involving Messrs. Knoll, Hahn and Iantosca and GTCR. The partnership’s concentrate is to receive companies and assets as element of a approach to develop a primary marketing and advertising know-how small business. The acquisition of SQAD is the first for Dreamscape and it continues to seek opportunities across a huge selection of assets in the marketing sector to keep on to construct its capabilities.

The formation of the Dreamscape partnership is component of GTCR’s distinctive Leaders Strategy™ tactic, discovering and partnering with administration leaders in core domains to determine, purchase and create industry-primary corporations as a result of transformational acquisitions and natural and organic progress. Messrs. Knoll, Hahn and Iantosca are 20+ calendar year veterans of the technological know-how, marketing and advertising and advertising industries. They labored collectively from 2011 to 2019, most not long ago as Chief Government Officer, Main Method Officer and Chief Income Officer, respectively, at Integral Advert Science (“IAS”), a major advertising engineering business that actions media good quality to verify and optimize the placement of electronic ads as a result of its fraud, viewability, brand protection and optimization abilities. All through this time, they grew IAS from a startup to a world wide leader in the advert verification field.

“SQAD’s expense facts is vital for any one getting or offering media and we think this is an excellent financial commitment for the Dreamscape crew,” claimed Craig Bondy, Taking care of Director and Co-Head of TMT at GTCR. “With each other, GTCR, Dreamscape and SQAD can mature SQAD’s current abilities and glimpse for new applications to even further increase its offerings. This investment exemplifies the GTCR financial commitment method of bringing collectively experienced administration leaders with very well-positioned businesses, and then partnering to make out best-in-course providers, remedies and merchandise.”

“The internet marketing and marketing technological know-how business continues to evolve and offering information-driven insights and options has by no means been additional essential,” mentioned Stephen Learn, Principal at GTCR. “We feel SQAD is uniquely positioned in the market place, and adding additional skills, point of view and networks from the Dreamscape staff will situation the business to proceed to mature and to satisfy the needs of customers in an more and more fragmented electronic and on the net media landscape.”

“SQAD is a industry leader with its charge products, audience analytics and close to stop media management system,” explained Marc Krigsman, Main Government Officer of SQAD. “Our purchasers glimpse to us for the instruments to approach, forecast, enhance, and automate extra of the handbook ways it takes to take care of their media pursuits. All over my 7 yr expression as CEO, the amazing people today of Team SQAD have worked tirelessly to even further the leadership place of SQAD and I am amazingly happy to have labored with each individual and just about every person. The eyesight that GTCR and Dreamscape have for the upcoming is just one I am fired up about, and look forward to, as SQAD enters this new marriage.”

Kirkland & Ellis acted as legal advisor and LUMA Partners acted as economical advisor to GTCR and Dreamscape. Cooley acted as authorized advisor and Lazard acted as economic advisor to SQAD.

About GTCR

Launched in 1980, GTCR is a major non-public fairness organization targeted on investing in expansion providers in the Company & Shopper Services, Fiscal Products and services & Technological innovation, Healthcare and Know-how, Media & Telecommunications industries. The Chicago-based mostly organization pioneered The Leaders Strategy™ – acquiring and partnering with administration leaders in core domains to identify, acquire and make industry-main firms through transformational acquisitions and organic progress. Since its inception, GTCR has invested far more than $20 billion in in excess of 250 firms. For extra information, be sure to visit www.gtcr.com. Observe us on LinkedIn.

About Dreamscape
Dreamscape was shaped in 2020 as a partnership between Scott Knoll, David Hahn, Michael Iantosca and GTCR. Dreamscape’s mission is to establish a top marketing and advertising technologies business. For more data about Dreamscape, make sure you contact info@pcdreamscape.com.

About SQAD
SQAD LLC. has been an industry chief for more than four decades, processing additional than $1 trillion in true transaction ad expenses from marketing programs of file for its MediaCosts benchmarking platform. SQAD also serves advertisers and businesses with its mission-critical MediaTools planning program, a robust and versatile close-to-end media organizing resolution, and publishers with its MediaLogic viewers analytics investigation software. Study more at www.sqad.com.

GTCR Make contact with:
Andrew Johnson
(212) 835-7042
andrew.johnson@gtcr.com

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