How Salesforce Marketing Cloud (SFMC) Integrates with Litmus

When it arrives to making wonderful e mail strategies, each and every minute issues. Our integrations enable e-mail marketers save time and streamline their workflow. With Litmus’ Salesforce Marketing Cloud (SFMC) integrations, you can examination personalised, dynamic material as you make within Electronic mail Studio and effortlessly examine marketing campaign performance—creating more helpful emails, more quickly.

“With the Litmus Salesforce Internet marketing Cloud integration, we have reduce our electronic mail QA time by more than 50%, providing us time to concentration our efforts on segmentation and other strategic campaign advancement prospects.”

— Adam MacDonald, Director of Campaign Administration, DEG, Joined by Isobar
Master a lot more →

Let’s acquire a glance at the integrations we present with Salesforce Marketing and advertising Cloud (SFMC):

1. Take a look at e-mail right in SFMC E mail Studio
2. Get highly effective, holistic insights with Litmus Built-in Insights
3. Sync your SFMC code with Litmus ESP Sync
4. Examination as you create with Litmus Extension

How does Litmus combine with SFMC?

By combining the energy of Litmus and SFMC, marketing and advertising teams can collaborate additional effectively. Take a look at emails within just SFMC, sync your SFMC code as you develop in Litmus Builder, and concurrently check as you make without having the have to have to leap in between equipment.

1. Exam e-mail immediately in SFMC Electronic mail Studio

People can check emails right inside of SFMC E mail Studio and wherever Written content Builder and Journey Builder are utilised. Our integration allows you to examination particular person personalization at the subscriber stage with integrated email previews within just SFMC.

How does it operate?

Head to “Preview & Test” phase and decide on the Litmus icon. From there, you can toggle in between individual subscribers to see how personalization will render at the subscriber amount.

You can take a look at dynamic written content both with the in-application SFMC integration and Litmus Extension. You can even preview how your e mail will render across 100+ popular e mail clients and equipment.

Here’s the Litmus SFMC In-Application Integration in motion:

Friendly heads-up: This one’s exclusive to Litmus Company strategies.

2. Get powerful, holistic insights with Litmus Integrated Insights

Litmus Integrated Insights leverages info from equally SFMC and Litmus, supplying you accessibility to actionable insights—all in one see. Promptly discover possibilities to make improvements to success with vital electronic mail functionality indicators that assistance you preserve your finger on the pulse of your email program—without guide energy or investigation.

How does it work?

Litmus Integrated Insights combines electronic mail overall performance details from SFMC as well as subscriber engagement data from Litmus. With this at-a-glance check out, you can rapidly establish prospects to boost your campaign outcomes, devoid of switching tools.

Also, get actionable subscriber insights sent to your inbox. The Litmus Insights Digest—a weekly summary of email engagement—makes it effortless to continue to be on top of subscriber trends and behaviors. Just about every week, you will get sent your prime topic strains and the most participating written content from your e mail campaigns in the previous 7 days right in your inbox. As well as, get a snapshot of important email efficiency highlights that help hold your finger on the pulse of your email program.

Helpful heads-up: This one’s unique to Litmus Company designs.

3. Sync your SFMC code with Litmus

Copying and pasting email code is time-consuming and leaves room for errors. With Litmus ESP Sync, you can say goodbye to the manual duplicate and paste system and hold your code up to day in your ESP as you develop in Litmus Builder.

If you favor to establish in just your SFMC, Litmus ESP Sync allows you import your email in a single click on to Litmus for collaborative examining and tests.

How does it perform?

ESP Sync allows buyers create, assessment, and check emails in Litmus with out owning to manually transfer code and graphic property among Litmus and SFMC. You can also sync to precise folders to stay arranged, and also simply pull in HTML from SFMC to evaluate in Litmus Evidence, Previews & QA, or Spam Testing.

Helpful heads-up: This one’s distinctive to Litmus Company ideas.

4. Test as you construct with Litmus Extension

Litmus Extension streamlines the system of testing your emails as you develop, via a Chrome browser extension. By eradicating the require to move involving various purposes, you can preserve time in your e mail output workflow.

With a one click, you can take a look at every model of your e mail.

How does it perform?

Inside the Content Editor, you can find blocks of dynamic written content in the e mail.

From there, operate Litmus Extension to take a look at how your e-mail renders throughout preferred e mail clientele, and look at backlinks, monitoring, image blocking, and loading velocity.

Choose a different dynamic content material block or “rule” to toggle in between versions and operate Litmus Extensions all over again. All in a person click—you can examination every single model!

Here’s Litmus Extension in motion:

Welcoming heads-up: This one’s unique to all options, but end users need to have a Litmus Enterprise system to use alongside SFMC.

Make the most out of your SFMC expense

Litmus can help SFMC customers get the most out of their financial commitment. Create a lot more efficient e-mails faster—all even though collaborating much more competently.

Wanting to know how other brand names use Salesforce Marketing Cloud with Litmus? Head about to our client results stories from Emerson Convenience Handle, DEG, Connected by Isobar, and Atlantis Dubai to learn more.

Combine Litmus with your tech stack Reduce testing time by 50%, and wave goodbye to inefficient processes. Mix your e mail promoting applications into one seamless workflow. Improve your email messages

Originally posted on July 9, 2018, by Bettina Specht. Final up-to-date June 3, 2022.