December 5, 2020

Y M L P-298

It Must Be Business

Internal Memo: CMO Jess Greenwood is Leaving R/GA For Apple

4 min read

An additional senior chief is expressing goodbye to R/GA.

R/GA worldwide main marketing and advertising officer Jess Greenwood is leaving company at the close of 2020 for a situation at Apple, the place longtime R/GA CCO Nick Legislation landed past yr just after a 12 months as worldwide CCO for Publicis Groupe.

Greenwood declared her impending departure in an internal memo to R/GA workers this afternoon. She identified as it a “brutally tough decision” and explained that “there was nowhere else I would have left R/GA for.” She also explained she believes in the new path R/GA CEO Sean Lyons is taking the enterprise as R/GA undergoes a “fundamental” repositioning of its small business.

Greenwood also acknowledged that the timing of the go was unfortunate, next the departures of world chief innovation officer Saneel Radia, global head of brand name Mike Rigby and vice chairman, global chief technique officer Barry Wacksman to type an innovation consultancy, along with global head of functions Colby Dennison, vp, small business transformation Philip Rackin and R/GA New York vp, head of system Rachel Mercer.

She included that she’d be leaving R/GA’s marketing communications crew in “the exceptionally capable hands” of R/GA U.S. senior director, marketing and advertising and communications Kelly Harrison, executive director, internet marketing and communications, EMEA & APAC George Griffiths and world-wide government director, promoting and advancement Genevieve George and new enterprise with svp, world wide handling director, expansion and advancement
Alex Sehnaou. In addition, Greenwood defined that she would expend the following a few months closing out her “nine-calendar year cycle” at R/GA and accomplishing what she could to support R/GA get ready as the company heads into its future phase.

Greenwood stated the have to have for transform is real both externally and internally, including, “The curious, proficient people today who operate below develop and get intrigued in new issues so the firm grows and will get interested in new things.”

“I continue to be in every day awe of all of your expertise and ambition, and I can’t hold out to see what you do with the upcoming cycle,” Greenwood mentioned.

She closed the memo by expressing, “Thank you to every single of you for your unique taste of R/GA magic but specially to Sean, Bob, Barry, Tiff, Ben and Tom, all of whom know that the walls are not authentic, but leave the doors open up anyway.”

Here’s the memo in full:

Hello, all.

I preferred you to listen to from me that I’ll be leaving R/GA at the close of the calendar year.

Provided all the modifications we have just been as a result of, I’m aware that this isn’t perfect timing. Nevertheless, the trade push is as the trade push does, and it was essential to both of those Sean and me that you hear the news instantly. I’m going to get a consumer facet job more than at Apple, and there was nowhere else I would have left R/GA for.

I’ll be leaving the marcomms crew in the particularly capable fingers of Kelly Harrison, George Griffiths and Genevieve George and new business enterprise with Alex Sehnaoui. I’ll also be listed here for the following a few months, closing out my 9 calendar year cycle, and performing whatever I can to aid established R/GA up for the upcoming nine many years.

This has been a brutally complicated final decision, as I consider so strongly in Sean’s mission, in the new positioning, and in the incredible management workforce all around the world’s means to produce on it. The firm that models the much more human foreseeable future is suitable below.

I know we talk a lot about alter, but I’ve normally observed it interesting that we body it in exterior terms. The earth adjustments, so we transform. Nonetheless, the exact is also true viewed from the inside. The curious, gifted persons who work below develop and get fascinated in new issues so the enterprise grows and gets intrigued in new points.

R/GA is what it is simply because we all have permission to adjust it. The walls are not actual, and they by no means had been.

In my time right here, I discovered how to be a author, a new small business person, a strategist and a marketer. I experienced concepts that no one reported no to. I assisted to make amazing factors in impossible timeframes with amazing people, mostly though laughing my head off. And I received paid to do it. What an astonishing privilege. What a area to increase up.

I stay in every day awe of all of your talent and ambition, and I are unable to hold out to see what you do with the following cycle. Maintain pushing. Invent greater. Rejoice difference, always. Hold it simple.

Thank you to every of you for your specific taste of R/GA magic but specifically to Sean, Bob, Barry, Tiff, Ben and Tom, all of whom know that the walls are not authentic, but depart the doors open anyway.

Your transform,

Jess

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