Jessica will lead the strategic eyesight of the agency’s worldwide media discipline inclusive of compensated method and activation, performance analytics and deployment of MMGY’s Terminal-powered information expert services, reporting right to the President of MMGY World wide, Katie Briscoe.
A member of MMGY International considering the fact that 2007, Jessica has held roles across media, analytics and built-in organizing through her tenure. She has developed award-winning campaigns for customers these kinds of as Alternative Lodges Intercontinental, Inc., Colorado Tourism Business, Costa Rica Tourism, Vacation spot DC, Los Cabos Tourism Board and The Meritage Selection.
Due to the fact getting on the senior leadership part of the North American media observe, her team has tripled in dimensions, now controlling hundreds of hundreds of thousands of pounds in world wide media investments for consumers which include Explore Asheville, Metropolis Experiences, Pure Michigan, Singapore Airlines and Windstar Cruises.
“Jessica has elevated our paid media observe in each way from architecting high-performing built-in strategies to building a very best-in-class media crew and developing a street map for future advancement,” claimed Briscoe. “We search ahead to observing her effect on a international phase and the achievement she’ll carry on to generate for our consumers across the vacation field.”
Jessica is a effectively-known believed chief in the industry, at present serving considering that 2018 on the Expedia Select Board as the only agency associate appointed. She also is a recurrent speaker at industry occasions, which include Locations Worldwide Once-a-year Conference, Locations Global CMO Summit, U.S. Travel’s ESTO Convention, eTourism Summit, KCIMA, DigMe, Expedia Insights Summit and Advertising Week New York.
Overland Park, Kansas