New Leadership Thrives at the Intersection of Wellness and Greatness
SAN FRANCISCO, April 18, 2022 /PRNewswire/ — You will find an electric powered energy at Eleven, and it really is coming from 3 new leaders remaining declared right now: Kristina Jenkins as chief strategy officer, Juliette Geraghty as executive artistic director and Andrea Ogunbadejo as head of generation.
All have a singular vision for what Eleven is about: an agency that is intent-pushed and main edge. All are also on a mission to undo the norms and conventions of the imaginative field. They think there is a new long run emerging that organizations and manufacturer corporations are not established up to be applicable in. And they are identified for Eleven to be the company that is.
“We had been drawn to every single other at this transformational moment, decided to embrace this option as creators, thinkers, leaders coming collectively to develop some thing highly effective together,” said Kristina Jenkins, Eleven’s new chief tactic officer. “We are below to be component of a distinct style of agency, organization and society that unapologetically thrives at the intersection of wellness and greatness.”
Kristina infuses her New York resilience and California perception of chance into all she does. She has pioneered and elevated company method teams at Cashmere, Zambezi and mcgarrybowen, unleashing her signature superpower in just about every management role. In switch, she has helped manufacturers like Disney, Google, HBO, Instagram, Hulu, Taco Bell, Venmo, Reebok, Verizon and Marriott clearly show up in the planet in culturally applicable means. Unbelievably passionate about empowering people today to be their exceptional and thriving selves in their get the job done, Kristina has been a guest speaker at Advertising Week, Virginia Commonwealth College Brandcenter, The Marcus Graham Job, Miami Ad School and The Just one Club for Creativeness.
Eleven was born on the principle that all the things issues: each medium, each element, every touchpoint and each individual voice. The trio is building upon that foundation with a new expression of values, including: heart-initially management, restorative creativity and a enthusiasm-initially workstyle.
“We’ve been ‘pulling it off’ for as well very long. It can be time to pull each and every other up,” explained Juliette Geraghty, Eleven’s new govt inventive director. “Creativity will come from persons. However when you glimpse at how we welcome much more visionary voices into our market, so minimal of the system permits us to truly see people. We are going to be focused on passions and perspectives above portfolios to see persons and for men and women to come to feel witnessed.”
Juliette landed her 1st agency position this way. She was uncovered by a creative director at Digitas NY even though emceeing an celebration in Brooklyn supporting her theater outreach application for homeless teenagers living in domestic violence shelters. Shortly just after that celebration, she experienced her 1st affiliate copywriter job at Digitas. As a daughter of immigrant moms and dads, she has constantly held a passion for empowering unheard voices. In the inspiring terms of Kate DiCamillo, her mission is to enable makes amplify these voices to “make hearts significant via story.” With a devotion to cultural affect, she has collaborated with kindred spirits at AT&T, Disney, Hulu, Stay Country, OPI, and WarnerMedia to shift the earth forward as a result of effective, inclusive storytelling. Her infectious enthusiasm and creativity gained her a place on Business enterprise Insider’s “30 Most Artistic Gals In Promoting.” Her finest job, having said that, is that of “Mama” to her 9-year-previous firecracker of a daughter Clover Mimi, and “Babers” to the really like of her lifestyle Dave.
“We are establishing a bold set of criteria for consumers that we provide in, and we’ll acquire them on the journey. Modify is challenging, but radical modify is desired,” reported Andrea Ogunbadejo, Eleven’s new head of generation. “This is a diverse way of accomplishing factors. The intersection of artistic, method and output is where by excellent work is built, and we prepare to use a spherical desk solution – equivalent seats at the table, to realize that.”
British born Andrea has been beating the generation drum her whole profession – from a basis in cinema at movie faculty, to functioning in independent feature films, shorts and scripted Television set for the BBC, Netflix, Sky, NBC & Syfy. She produced the changeover into advertising and marketing, landing at VaynerMedia London exactly where she recognized and led the company generation section and in-dwelling content material studio, providing world wide strategies for TikTok, 7UP, UNICEF, Shell, Stella Artois and Johnson & Johnson. She is fully commited to diversity, equity and inclusion and sustainability, top DEI efforts for VaynerMedia London, dedicated to representation on and off digital camera, and doing the job toward Internet Zero carbon emissions on all productions.
Eleven’s beginnings are in San Francisco, but these a few are even more establishing a multi-town swagger and sensibility with Kristina and Juliette based mostly in the Los Angeles area, and Andrea based mostly in New York.
“For 22 decades we have proudly been considerate, type and thoughtful in our culture and our do the job. We are now assembly this minute of improve to make our mark on our sector,” said Courtney Buechert, the president of Eleven. “Kristina, Juliette and Andrea be a part of us with a freshness, a vitality and a new knowledge that is igniting us all.”
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