Renowned Denomination Enlists Stores, Restaurants and Buyers Nationwide to Rejoice Prosecco DOC and Prosecco DOC Rosé
New York, June 1st, 2022 – The Prosecco DOC Consortium, the entity that oversees the manufacturing of the world’s most well-known glowing wine, is pleased to announce the fifth once-a-year ‘National Prosecco Week’ (NPW) – a trade, media and purchaser marketing campaign made in tandem with Colangelo & Partners – using location from July 18-24, 2022.
This year’s celebration will shift absent from the greatly electronic activations of past yr, and undertake a hybrid approach with both equally digital and in-particular person encounters. The 2022 campaign involves a strong retail and restaurant partnerships), media and customer campaign with a renewed target on buyer functions & sponsorships, targeted media relations and promoting, strategic media partnerships and dynamic social media and influencer activations. All functions aim to educate media, trade and shoppers on how to establish authentic Prosecco DOC, showcase the flexibility and pairability of each and additional elaborate on the increasing Prosecco DOC Rosé class.
Last year’s NPW arrived at over 218 million people and noticed about 700 ecommerce and brick-and-mortar shops across 30 states participating. Retail associates reported major improves in income through the 2021 promotion, ranging from +7.6% to +274% and a sample of 150 taking part shops bought Prosecco DOC for $226,121 in July 2021 with 4,384 bottles offered, an improve of virtually 700% as opposed to July 2020. U.S. shoppers go on to express desire and curiosity in Prosecco DOC for its satisfying palate and approachable value stage, the Prosecco DOC Consortiums is dedicated to enlisting customers throughout the place to share in this year’s celebration.
“We are incredibly enthusiastic to return for the fifth annual Countrywide Prosecco Week” commented Stefano Zanette, President of the Prosecco DOC Consortium. “We hope to develop on the momentum from very last 12 months and go on to connect with far more suppliers, strategic partners and ultimately extra Prosecco lovers in the U.S.”
Continuing endeavours from very last 12 months, individuals will be in a position to search for and acquire Prosecco DOC from nearby and nationwide vendors on the Nationwide Prosecco Week on line retail outlet in addition to getting the potential to locate collaborating shops in your location by way of an interactive map. “NPW is a good opportunity for anybody to discover a lot more about these particularly flexible wines” says Sandra Spalding, Director of Internet marketing at Twin Liquors, including “We are thrilled to partake in NPW, with education and situations, assist our prospects navigate the nuances of Prosecco DOC.”
This year, Nationwide Prosecco Week is partnering with a countrywide media lover to generate shopper consciousness as a result of qualified advertising and marketing and social media promotions across several of the top consumer publications in the meals and beverage sector. NPW has a strategic partnership with trade promoting agency, City Hive and Cru Luv Selections serves as the formal sponsor of this year’s client functions.
Prosecco DOC welcomes stores and dining places to take part in this nationwide celebration by hosting in-residence or digital promotions, instructional seminars, digital tastings, package deal inserts and reductions. The pursuing renowned Prosecco DOC producers are participating in this year’s marketing campaign, together with Bottega, Botter, Ca’ Furlan, Cantine Riondo, Casa Vinicola Abbazia, Gancia, Pizzolato, La Gioiosa, La Marca, Le Contesse, Mionetto, Pitars, Ruffino, Torresella, Val d’Oca, Valdo, Villa Sandi, Viticoltori Ponte, Zardetto and Zonin.
“We are very energized to participate in Countrywide Prosecco 7 days,” states Michael Preis, Vice President Gross sales Innovation and Growth at Taub Loved ones Businesses. “Dynamic initiatives like NPW that provide our makes together with individuals in partnership with our critical trade associates are hugely impactful and definitely instrumental in encouraging drive our business enterprise ahead.”
Collaborating retailers and dining establishments acquire dynamic and educational POS components to encourage client interest in the promotion. Added advantages for collaborating partners contain promotion aid with Countrywide Prosecco Week’s top rated media partners, social media advertising, press support, and electronic marketing and advertising. All associates will be featured on the National Prosecco 7 days website (www.casaprosecco.com).
For far more data on Countrywide Prosecco Week and how to take part, remember to make contact with Karla Ravagnolo ([email protected]) or Stefán Sigurðsson ([email protected]) of Colangelo & Associates (www.colangelopr.com), the agency of record in the US for the Prosecco DOC Consortium. To continue to be up to date for future gatherings and promotions, comply with Prosecco DOC on Fb, Instagram (@proseccodoc_united states of america), and the Consortium’s official US web page, www.casaprosecco.com.
About The Prosecco DOC Consortium
Prosecco was granted the Controlled Designation of Origin standing on July 17th, 2009, and the Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco) was developed on November 19th of the very same 12 months to coordinate and manage the Prosecco DOC. The firm unites the distinct groups of manufacturers—wineries, personal and related vine-growers, however wine and sparkling wine producers—to guarantee the designation carries on to improve and that the production restrictions are complied with.
About Prosecco DOC
Prosecco DOC wines come in Spumante (glowing), Frizzante (semi-glowing) and Tranquillo (however) types. The wines are manufactured from mostly the Glera grape, native to North East Italy for thousands of many years, and can be blended with a maximum of 15% of the following grapes: Verdiso, Bianchetta Trevigiana, Perera, Glera lunga, Chardonnay, Pinot Bianco, Pinot Grigio and Pinot Nero. Prosecco Frizzante and Spumante types get their renowned bubbles applying the Secondary Fermentation creation strategy, bottled under superior force following fermentation in bulk tanks known as autoclaves, as opposed to the conventional approach, which bypasses the autoclaves and is applied for other sparkling wine types. The stop result is a excellent straw yellow wine with fine, persistent perlage and aromas of white flowers, apple and pear. It is contemporary and exquisite on the palate with average alcoholic strength.
From August 11, 2020, the proficient bodies (Italian Ministry of Agriculture) have permitted the production of Prosecco DOC Rosé, made from at the very least 85% Glera and 10-15% Pinot Nero only in the Spumante (glowing) model and with the drier variations (from Brut Nature to Additional Dry). Prosecco DOC Rosé undergoes a more time second fermentation in the autoclaves (60 days as opposed to 30 days for Prosecco DOC), has a pale pink coloration and a fine and persistent perlage, and features aromas of white flowers, notes of apple and citrus, and scents of strawberry and raspberry. For more info with regards to Prosecco DOC and Prosecco DOC Rosé, check out www.casaprosecco.com.
About Colangelo & Associates
Colangelo & Companions (www.colangelopr.com) is the primary fantastic wine and spirits built-in communications agency in the United States, sought just after by prime models and field gamers for the high-quality of their results, creative imagination, and return on financial commitment. The industry experts at Colangelo & Associates get the job done with integrity and enthusiasm to impact how US audiences perceive their consumers: Earning regular, large-quality beneficial media protection organizing signature functions strategizing and executing standout electronic strategies and utilizing trade applications that fortify relationships in the industry. Colangelo & Partners’ clientele involves global, immediately-recognizable makes and passionate, up-and-coming vignerons and distillers regional and nationwide establishments and know-how and e-commerce providers innovating in the beverage liquor sector.