May 28, 2022

Y M L P-298

It Must Be Business

Q&A With Copywriter Curtis Chapkowski

4 min read

ICYMI yesterday, AgencySpy will be spotlighting facet tasks over the upcoming couple months.

We have struck up a partnership with The Aspect Demonstrate, a new awards system which is only doling out prizes to inventive jobs carried out exterior of do the job. Your podcasts, paintings, TikToks, “Why I’m Leaving New York” essays—they’re all truthful video game and can be submitted to The Side Show right here for $10 a pop. “Best in Show” winner will get $500. Deadline is Oct. 9.

In the meantime, we’re spotlighting some of this year’s entrants and their jobs. Today we’re featuring an interview with Curtis Chapkowski, whose aspect undertaking is delightfully odd and distinct: a Dr. Seuss-esque children’s book about Burning Male known as Smoldering Remnants. Chapkowski is a copywriter at Curiosity, a artistic agency in Cincinnati.

“Burning Male has constantly fascinated me, but I’ve in no way experienced the stones (nor the wish to marinate in filth for a 7 days) to go,” he claimed in the entry. “Wanting to spend homage to the balls-to-the-wall madness of the ‘festival,’ I developed in the minimum envisioned way attainable: by producing a children’s ebook committed to the subject.”

We have posted a couple of extra web pages of the guide at the bottom of this posting. If you are anything like us, it will absolutely … intrigue you.

What do you adore most about your side hustle?

The liberty to literally do whatever I want, no issue how odd or obscure it might be. Guaranteed, there will usually be critics, but when I’m functioning on my facet projects, there is only just one man or woman powering the wheel: me. With briefs, numerous levels of approval, various viewpoints, tests, little budgets, driving-the-scenes politics and things of that kind, your creativity can truly feel pretty confined although doing the job on an advertisement campaign. When you’re accomplishing your own issue, on the other hand, you can be as nuts as you want and chuck up the double birds to anyone who tries to convey to you if not. (That’s not to say constructive criticism isn’t essential, even though.)

How has your facet hustle made you a greater imaginative/expert?

It retains my properly of creative imagination from drying up and offers me an outlet to do the sort of perform that I want to do. I really don’t think any individual needs to generate numerous financial institution banners or pharma social posts for totally free, nor do they really feel fulfilled by carrying out factors like that in their absolutely free time. If they do, though, props to them. They are heading to make some stuffy shoppers really, extremely content sometime! Anyway, the bottom line is that by building and putting issues out into the environment, you get a feeling of achievement that just would make you want to do it even far more, and I believe that that sensation radiates into your perform, therefore creating it greater.

Has your aspect hustle aided you land a task? If so, how did that materialize?

The quick response is indeed. The long respond to is also sure. I put my facet initiatives on screen at the 2015 VCU Brandcenter Recruiter Session (my grad school alma mater, in case that was not clear) and they made my booth search so significantly additional attractive to recruiters. It was really flattering to see individuals lined up to discuss to some random child from Jersey.

How do you draw the line involving a nutritious aspect hustle and often-on hustle society? How do you avoid burnout?

It is more difficult than ever now that we’re all functioning from household all the time, but I assume the crucial is to go less complicated on by yourself. If you have deadlines and function that can hold out to get finished, end them later. Commence them now so that you are not driving the 8 ball when the deadline strategies, but complete them afterwards. Don’t test to do every thing all at once except it’s absolutely needed. In my feeling, remaining the workaholic hardo that the advertisement marketplace seemingly expects you to be will it’s possible make you a minor extra dollars, but is that funds truly truly worth on the lookout back again at your existence 20 yrs from now with regrets about the time you used executing it? And will that genuinely help you prosper as a innovative, likely balls-to-the-wall with perform in the course of practically 100% of your waking several hours? In my view, the remedy to each of individuals issues is no. In addition, for a copywriter like me who sorts text all working day extensive, I think it’s important to investigate other mediums and retailers in addition to creating. Draw a little something. Do a Do-it-yourself home furniture challenge. Make a sand castle, I never know. Just test to extend your horizons a little bit, genuinely.

If you could switch your facet hustle into a job, would you? Why or why not?

Heck yeah! Producing children’s books (or really anything else I have total creative freedom about) would be DOPE!

What is your dream agency or model-facet marketing career?

Brothers & Enterprise in Oklahoma does a ton of great operate with brands I’m fond of, but I really do not feel I could shift to Tulsa. … But Erich and Kallman would be quite cool, as would W+K. (Shocker, ideal?)

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