A weblog for Small Business Consultants and the distributors who serve them. As the proportion of younger people utilizing social media rates the highest, it’s key to analyzing how they are utilizing social media as that can outline the way forward for content creation and consumption. Students will develop a marketing plan and integrated marketing communications (IMC) plan based mostly on a case examine, which will likely be assessed on college students’ software of marketing terminology and processes and within the professionalism of their work.
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