What It Means To Humanize A Brand (And How To Do It Well)
Marketing Podcast with Jacqueline Lieberman
In this episode of the Duct Tape Internet marketing Podcast, I job interview Jacqueline Lieberman. Jacqueline is the former Controlling Partner and the Head of Strategy Tale All over the world and the current founder of BrandCrudo.
Important Takeaway:
Brand names are people’s introduction to businesses and their way to interact with businesses. The much more human a model is, the far better that conversation is going to be. All of the beloved manufacturers that are out there are the types that behave like human beings. They have a conscience, a place of watch, a soul, and a personality. In this episode, Jacqueline Lieberman discusses the work that she does with her clientele and the techniques in which she has aided many models grow to be additional human.
Queries I inquire Jacqueline Lieberman:
- [1:04] A person of the items you’re chatting about normally is producing models extra human and placing function into apply – can you discuss about using it over and above the tagline?
- [3:54] Some businesses model them selves in a way that has absolutely nothing to do with their merchandise – like insurance providers for illustration. Is making a brand character an effective solution?
- [5:36] How do manufacturers address the reality that there are so quite a few channels to access people that are in a ton of strategies out of their total manage?
- [8:26] What’s usually heading on when a company calls in an outside model strategist, what is your method, and then what do you do to attempt to transform the ship?
- [12:28] What job does inside politics enjoy in bigger providers when it will come to branding?
- [13:42] How normally do you get the probability to go further than advertising?
- [14:58] Do you have any illustrations where by common gaps come about and there is no interior communication that is making a terrible expertise?
- [19:26] 2021 is nevertheless likely to be a 12 months where by people are reeling from 2020. Is there a concept of tendencies, behaviors, or points that people today have to have to be informed of?
Much more About Jacqueline Lieberman:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Community and Zapier.
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